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March 9, 2016 - start of registration
April 6, 2016 - start of competition and announcement task
May 18, 2016, 14:00 CEST (2 o'clock p.m. UTC+2, or CEST) - end of competition and closing date
June 28-29, 2016 - prudsys personalization summit (for retail) in Berlin, Germany and award ceremony